Managed service providers (MSPs) have relied on traditional sales strategies, including cold calls, door-to-door outreach, and building sales teams from the bottom up. But in today’s digital-first world this method is now beginning to crack. The strategy is outdated and risky due to the high cost, lengthy ramp up times, and shorter tenures for sales reps. While other B2B sectors have evolved to put sales ahead of marketing However, a lot of MSPs still spend heavily on outbound strategies that yield little or no return.
The truth is that relying entirely on sales alone to create demand is equivalent to putting the cart in front of the horse. Even the most skilled salespeople can’t succeed without a steady flow of prospects. That’s the reason why modern-day MSPs are turning their attention to pay-per-click ads to offer MSPs as a more effective way to generate leads that are already searching for the services they offer.
What makes PPC so effective for MSPs?
PPC is a great way to connect with buyers who are interested in solutions like managed IT support, helpdesk outsourcing and cybersecurity. PPC is more efficient than cold outreach because it can identify the demand when it occurs.
If the campaign is in place, MSPs can appear at the top of search engine results, in targeted LinkedIn feeds, and even on YouTube videos that are watched by decision makers of mid-sized and small-sized businesses. This type of marketing not only increases visibility but also will also draw in-market leads, who are far more likely to convert.
The ROI is also far more trackable as compared to traditional sales methods. You can monitor your cost per lead, and see what ads are effective and which phrases perform better than others.
The reason why most campaigns fail is because they lack the right expertise
It’s not as simple to boost your Facebook post or choosing a few Google keyword to run an effective PPC. MSPs are targeting a particular segment of the population and to reach them effectively, they require industry-specific experience. That’s where a specialized MSP PPC agency makes all the difference.
A MSP advertising agency with certification for the following purposes:
Invoke business issues such as security threats, unreliable support and downtime.
Build ad campaigns that align with MSP services and packages.
Create landing pages that turn your interest into actual inquiries.
PPC campaigns that do not have the necessary details can quickly turn into expensive trials. If they are properly planned PPC campaigns can become effective growth engines.
It’s best to concentrate on sales first, and marketing second.
It’s becoming more popular for marketers to employ an sales team prior to investing in their marketing. MSPs are increasingly acknowledging the importance of generating demand. If marketing is successful effectively, sales teams are able to focus less on the hunt and more on closing.
This is the reason PPC plays such a critical role. The warm leads it brings at the top of your funnel allow the founders to concentrate their efforts on delivering value, rather than chasing down cold leads. If you see a steady flow of inbound activities, you should expand your sales team, but not before.
MSPs are able to scale more efficiently with this marketing-led approach, while reducing time and making smarter spending decisions. Plus it connects with today’s buyers who are already online.
Final Thoughts
It may be the time to review its strategy if it’s using old-fashioned, sales-driven strategies. There’s a more effective, sustainable way forward and it starts with reaching people that are already looking for the solutions you provide.
Pay-per Click advertising isn’t just only about getting clicks, it’s also about getting clients. You can now escape the unpredictable nature of cold outreach with help by an MSP PPC or MSP advertising firm. Marketing isn’t optional anymore it’s an essential part of your business.
